Marketing is the first thing that gets dropped when the week gets busy.
The newsletter goes out when there is time, the social account goes quiet for weeks, and past customers never hear from you again. Octawerks keeps the basics running on a schedule so your business stays visible without a marketing hire.
The marketing that only happens when someone has time.
You know the newsletter works when it goes out. It just does not go out often, because writing and scheduling it competes with running the business, and the business wins every week.
The social account has the same problem. A burst of posts, then silence for a month. Past customers, the warmest audience you have, hear nothing from you between jobs and slowly forget you exist.
This is not a creativity problem. It is a process problem. The ideas are there. What is missing is the machinery that turns them into something consistent without a person babysitting a calendar.
Five things that keep marketing running.
We build on the email and social tools you already use, and put the repeatable parts on a schedule.
New-lead welcomes, post-purchase follow-ups and win-back sequences for dormant customers, triggered by what people actually do.
You or your team fill a simple queue with posts and the system spaces them out across your channels, so the account never goes silent.
A friendly ask goes to customers after a job, pointed at the platforms that matter to you, so recent reviews keep coming in.
Contacts are segmented by type and activity, bounces and unsubscribes are handled, and your sends reach real inboxes.
Opens, clicks, replies and bookings from each campaign in one simple view, so you do the more of what lands.
First workflow live in two weeks. No big projects.
We do not try to fix everything at once. We start with the step costing you the most, prove it works, then build from there.
The audit
Tell us how this works in your business today, end to end. We ask the right questions. No pitch, no obligation. You leave with a clear view of where the hours and the money are going.
We map your tools
We identify the one thing to fix first and show you exactly what we will build, on the systems you already run. You get a written plan. No obligation to proceed.
We build it, and it runs itself
We connect your existing tools and remove the manual steps. Most first workflows are live within two weeks, with measurable results inside the first month.
Built for businesses that know marketing matters but keep dropping it.
You are not trying to build a growth team. You want the newsletter to go out, the social account to stay alive, and past customers to hear from you now and then, without it eating your evenings.
You already have an email tool and social accounts. They can do far more than you have set them up to do. We wire up the sequences, the scheduling and the review requests, and leave the voice and the ideas to you.
Every quiet month is a month your warmest audience drifts a little further. Every job that ends without a review request is a review you will never get. These are process problems, and process problems have process solutions.
See our services →What owners ask us first.
Will this replace my marketer?
No. If you have someone on marketing, this takes the scheduling and chasing off their plate so they spend their time on the work that needs a person. If you do not, it keeps the basics running.
Will the emails and posts sound automated?
They use your words and your templates. You approve the content. The system only handles the timing and the sending.
Which platforms do you work with?
The ones you already use for email and social. We connect to them rather than move you onto something new.
What does it cost to start?
Start with the audit. You get a written report ranking your biggest leaks, and it comes off the build if you go ahead.
Do you only work with businesses in one country?
No. We work remotely with businesses wherever they are. The process is the same.
Every quiet month is a month your warmest audience drifts further away.
Book the audit. We look at how your email, social and review requests run today, and hand you a written report ranking your biggest gaps. Yours to keep either way, and it comes off the build if you go ahead.
$1,250 USD founding rate, first 10 clients in New Zealand and Singapore. Normally $2,500 USD. All prices in USD. Credited against the build if you go ahead, and if we do not find leaks worth 3x the fee, you do not pay.
Start with the audit →